Global Communications Expert on Building Reputation Capital

Jessica is joined by Amanda Coffee, founder of Coffee Communications and veteran of brands like PayPal and eBay, to discuss how companies build ‘reputation capital’ in a skeptical world. Moving beyond viral headlines, Amanda shares how AI-first startups and global leaders can prioritize relevance over reach. The conversation explores the shift toward authentic, unscripted storytelling, the importance of creating media access, and how to earn trust with a modern, distracted audience.

Connect with Amanda: linkedin.com/in/amandacoffee/