Building Cultural Authority with Betches' Michelle Ciciyasvili

Today, Jessica explores how storytelling and reputation are powerful forms of business value with Michelle Ciciyasvili, Head of Communications at Betches Media. Michelle discusses her career pivot, including becoming the first in-house PR lead at the global authority on women's culture. She also shares how she builds cultural capital in a digital world, aligning communication strategies with brand-defining partnerships and beyond. Tune in to learn how communicators can transform buzz and cultural credibility into measurable business outcomes.

Connect with Michelle: linkedin.com/in/michelle-ciciyasvili-b3077b1b